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Internal vs. External Hiring: Which Strategy Works Best?

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In the current job market recruitment is a critical component of any organization’s growth strategy. When companies find themselves in a need of new talent to be recruited, they must decide whether they need to hire internally within the organization, promoting from within, or externally, by bringing in some fresh faces from the job market. Both approaches offer a distinct advantage and challenge, and understanding when to apply each approach can make a significant difference to a company’s workforce dynamics and long-term success. This becomes even more relevant mainly in the competitive job market of Sri Lanka, where the companies are increasingly looking for ways to attract and retain the best talent to their talent pool. Internal Hiring: Promoting From Within Internal hiring involves opening and filling positions by promoting or transferring their current employees. It is a strategy that many organizations uses to reward loyal and high-performing staff at the same time maintaining...
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Candidate Experience – Why It Matters and How to Improve It

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A hiring process that is seamless, makes all the difference when attracting and retaining top talent in a company. Every interaction which a candidate has with a company which is from the job posting in recruitment to the final offer, Shapes the perception of the organization. A positive candidate experience keeps a candidates engaged with the company, while a poor one can drive or scare them away, even if they are a perfect fit for the role that a company requires most. In Sri Lanka, where the competition for a skilled professional is increasing, companies that prioritizes candidate experience always stands out. A smooth and a respectful recruitment journey in the company not only helps secure the best talent at the same time it also enhances the employer branding. There are key strategies that an organization uses to create an engaging and efficient hiring process. Crystal Clear and a Transparent Job Description A well defined job description will set the tone for the entire hirin...
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Diversity Hiring: The Suggested Strategies to Build an Inclusive Workforce

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One of the biggest shifts I’ve seen in recruitment over the past few years is that the growing emphasis on Diversity, Equity, and Inclusion (DEI) . Nowadays companies are no longer just looking at a candidate’s skills and experience, Now they are prioritizing diverse perspectives and backgrounds to drive innovation and their business growth. In Sri Lanka, with its richness in cultural heritage and high diverse workforce, presents an exciting but complex landscape for diversity hiring. From inclusivity of gender in corporate leadership on empowering underrepresented communities, businesses are gradually recognizing the high need for a more inclusive approach on recruitment. However, attracting a diverse talent needs more than just the intent to it—it demands a very solid strategy as well . Why does Diversity Hiring Matters Diverse workplaces have proven they have its own benefits. Companies which has inclusive teams experiences  higher productivity, increased creativity, and stronge...
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Remote Hiring – A best Practices for Recruiting in a Virtual World

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In the recent past remote hiring has completely changed the way a company attract and onboarding talents to their talent pool. With organizations who are increasingly embracing flexible work arrangements, I have seen firsthand how businesses and companies in Sri Lanka are adapting to a virtual recruitment. The process, however, comes with its own set of challenges, but ensuring a smooth interview process, evaluating the candidates effectively, and making the newly onboarded employees feel part of the team without ever meeting them live and in person. To make the remote hiring a great success, companies or organizations need to rethink about their recruitment strategies. From conducting a  structured video conference interviews to leveraging virtual assessments , a strong hiring framework can be helpful for businesses secure their best talent, regardless of the location of the employer or employee. Optimizing the Job Descriptions for Recruiting Remote Roles The first step in the re...
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The Power of Employer Branding in Recruitment Success

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Over the past few articles one thing that has I realize is that how much employer branding has made recruitments a success. In today’s competitive job market, attracting top talent goes beyond offering an attractive salary or a good package with good benefits. People often want to work for organizations they admire. Places that reflect their own values, foster growth, and offer a sense of purpose. This is where employer branding becomes a game-changer. A strong employer brand doesn’t just pull top talent towards them, They convinces their candidates to say yes when an offer is made. In fact, a well-crafted brand helps in reducing hiring time, improves the quality of applications, and increases offer acceptance rates (Backhaus & Tikoo, 2004). It’s the secret ingredient that makes candidates not only want their job but want to be part of the brand. Why Employer Branding Matters From what I see, employer branding is a story an organization tells us about what it is like to work with t...
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Social Media Recruitment Using LinkedIn, X, and More

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I have always been fascinated by how social media has transformed over the past decade in the way we connect, share, and now even build our careers. Over time, we are witnessing companies move away from traditional recruitment channels and into the world of social media with LinkedIn, X, Facebook, and even Instagram to find and reach out to top talent in the job market. Honestly, it’s no surprise... social media is where people spend the majority of their time in their daily lives, so why not meet the candidates they are looking for where they already are? (Dery et al., 2021). Now we can all see and observe that social media recruitment is no longer just an optional strategy... it is a powerful tool to attract, engage, and hire the right set of people (Nikolaou, 2021). Let's see how companies are making the most of these platforms, along with a few best practices I think might really work. Why Social Media? Social media allows organisations to showcase their internal culture, value...
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The Role of AI and Automation in Recruitment

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We see over the past decade, recruitment has been changed dramatically, and if one could observe the evolution of hiring practices, it’s clear that artificial intelligence (AI) and automation are now central to a major process in recruitment. What was once a manual, time-consuming task of sorting through hundreds and thousands of CVs, now it has become faster, smarter, and, in many cases, fairer—thanks to the power of technology and ai. In todays world, the competition for top talent is very intense. Businesses no longer have the luxury of relying solely on traditional methods like job boards and printed CVs. Instead, they are transforming in to AI-driven tools so that they could enhance every stage of recruitment, from sourcing candidates to making the final offer. How AI is Transforming the Recruitment Process One of the major advantages of AI in the recruitment process is that its ability to automate or eliminate repetitive tasks that needs human intervention. Screening CVs of the a...
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Modern Recruitment Strategies: How to Attract Top Talent

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Today's business landscape is a very competitive state and attracting top talent has become top priority and a strategic one for organizations worldwide. Recruitement methods that are used traditionally are no longer sufficient, and businesses need to look forward to adopting modern recruitment strategies to remain competitive, innovative, and appealing to high-caliber candidates. Lets explore the key modern recruitment strategies that organizations might need to implement to attract top talent while highlighting their importance in the evolving workforce landscape. The Employer Branding Recently one of the most effective strategies in modern recruitment process is employer branding. Employer branding involves creating a positive perception of the organisation to the general public as a desirable place to work. A strong employer brand can reduce hiring costs and attract candidates who align with the company’s culture and values (Backhaus & Tikoo, 2004). Organizations are now ab...
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